After successfully organized in 2018, Startup Fest is back in Medan. Held since 2016, the grand conference for the startup community now has become an agenda in Medan. The focus is to provide access and opportunity for the entrepreneurs to widen their perspectives and network.
Startupfest 2019 was successfully held from June 21-22, 2019 in CoHive at Clapham Coworking Space.
Included in the event were programs such as keynote and panel sessions with Front-End engineer Canva Steven Sinatra, Managing Partner Kejora Ventures Andy Zain, Commissioner of a local startup Nuniek Tirta Sari, CEO Urbanhire Benson Kawengian, Founder MauBelajarApa Jourdan Kamal, COO Bukalapak Willix Halim, Kevin Dharmawan from Coffee Ventures, and Aditya from East Ventures among the speakers.
Institut Teknologi Del lecturer Ricardo Situmeang also talked in the panel discussion with the topic “ Starting up in Medan; Growing and Educating Market”. The sources were Eunice Budiharjo (Cerah.co), Dikent Jingga (Invita) and Yosephine Sembiring (Pak Tani Digital).
A team of Electrical Engineering students of Institut Teknologi Del (Noel Austin Sinaga and Echerio Galang Marpaung) was selected as one of the contestants on the pitch deck with the topic NOPLAST, a startup which has turned plastic trash into a financial source for the children around Lake Toba.
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As is quoted by MedanReview, followings are some news regarding the Startupfest Enterprenuers Festival 2019.
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Start a Low Capital Start-Up
Jourdan Kamal –maubelajarapa.com founder shared his experience when building @maubelajarapa platform with only IDR 2,000,000 at the beginning. We love the principle “start a startup with low capital”, use “word of mouth” marketing strategy or organic grow and make sure to research the product and market target before starting a start-up.
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Investors Supposed Not To Be A Mere Source of Money
Andy Zain – Kejora Ventures founder – has been experienced in funding some startups in Indonesia. VC (Venture Capital) not only provides fresh finance for the start-ups but also links new networks to collaborate each other to start up and fast grow as companies.
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Data MATTERS
Willix Halim (COO Bukalapak) talks how data matters in formulating a company’s policies like marketing strategy design and “the right person in the right place” employee recruitment. Willix has said a startup needs to build “traffic” in advance to obtain the data required for a policy decision.
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Social Media Marketing
This social media marketing session was pretty enlightening because various aspects in formulating strategies for social media marketing were discussed in a relax environment. Four creative figures from advertising, Okky Barus (Creative Director gmpcreative), Leonarce Tan (Co-founder Mana Aktiva), Albert Leonardo (founder Marketist) and Jourdan Kamal (Co-founder maubelajarapa) have agreed advertisers should understand their market target if they would promote their products/services by social media, so they would be able to decide the most suitable platform, facebook or instagram or other platforms.
Actually, there were many things not be covered in detail as there were too many interesting things presented, making Startupfest one of the iconic events long-waited by citizens of Medan. See you in Startupfest 2020.
